About Engineered Reach

We're on a mission to help local service businesses thrive in the digital age through precision-engineered digital marketing campaigns that deliver real, measurable results.

Julieanna Lesuer

About Julieanna Lesuer

Founder & Lead Strategist

Julieanna Lesuer is the founder and lead strategist of Engineered Reach, a nationwide digital marketing agency focused on helping businesses—particularly local service providers—generate high-quality leads through targeted, efficient campaigns across paid social, search advertising, and SEO.

She is currently pursuing a Bachelor of Science in Mechanical Engineering at Metropolitan State University of Denver (expected May 2027). Her engineering training has developed a strong analytical mindset, teaching her to break down complex problems, optimize systems, test rigorously, and refine solutions based on data. She applies these same principles to marketing, approaching every campaign with precision and a focus on improving efficiency, reducing waste, and delivering measurable growth.

Before starting Engineered Reach, Julieanna built extensive experience in sales and production environments, where she consistently excelled at qualifying leads, nurturing client relationships, streamlining processes, and using data and tools to drive better outcomes. This practical background gives her a clear understanding of what actually converts interest into revenue for business owners.

When not working on campaigns or analyzing performance, Julieanna can usually be found outdoors with her four dogs, who are her constant companions on hiking and camping adventures. She also enjoys bike riding whenever she can. These activities recharge her and reinforce her belief that smart marketing should create more freedom and time for business owners to enjoy the things—and the people and pets—that matter most to them.

At Engineered Reach, Julieanna combines technical precision with real-world sales insight to create advertising that performs. Her campaigns are designed to scale sustainably, helping businesses capture more opportunities through intelligent, results-focused strategies.

She is passionate about solving problems and driving real growth, and she is committed to helping service-based businesses nationwide thrive.

About Andrew Hover

Co-Founder & Sales Strategist

Andrew Hover is the dynamic co-founder of Engineered Reach, a forward-thinking marketing company based in Aurora, Colorado, specializing in digital strategies, lead generation, and brand storytelling to help businesses thrive in competitive markets. With a strong foundation in sales and an ongoing education in marketing and sales, Andrew brings a results-driven approach to empowering clients with innovative campaigns that drive growth and engagement.

Before co-founding Engineered Reach, Andrew honed his skills as an assistant manager in sales, where he excelled in building relationships, closing deals, and optimizing team performance. This hands-on experience, combined with his current studies, equips him to bridge the gap between strategy and execution in the fast-paced marketing world. A graduate of Perry High School, Andrew's time as a dedicated baseball player—boasting impressive stats like a .467 batting average, multiple home runs, and key contributions in high-stakes games—instilled in him the values of discipline, teamwork, and strategic thinking that now define his leadership style.

Andrew is passionate about community involvement, as seen in his volunteer work with organizations like Feed My Starving Children, and he channels that same commitment into creating marketing solutions that resonate on a human level. Outside of work, he enjoys following MLB, mentoring young talent, and exploring Colorado's vibrant scene.

Under Andrew's guidance, Engineered Reach is committed to delivering measurable results and fostering long-term client success in the digital age.

Andrew Hover

Our Mission & Values

The principles that guide everything we do

Results-Driven

We measure success by one metric: qualified leads that turn into paying jobs. Every decision is backed by data.

Transparency

No hidden fees, no confusing jargon. You'll always know exactly where your budget goes and what results you're getting.

Partnership

We're not just a vendor—we're your growth partner. Your success is our success, and we're invested in long-term relationships.

Specialization

We don't try to be everything to everyone. We focus on what works: digital marketing strategies for trades in high-growth markets.

Why Choose Engineered Reach?

We're different from typical marketing agencies. Here's how:

Industry-Specific Expertise

We understand the unique challenges of local service businesses. Our campaigns are tailored to your industry's seasonality, pricing, and customer behavior.

Local Targeting Excellence

We specialize in hyper-local campaigns (15-25 mile radius) to ensure you're reaching homeowners in your exact service area—not wasting budget on people too far away.

Proven ROI Track Record

Our campaigns consistently deliver cost per lead under $50-60, with most clients seeing positive ROI in the first month. We know how to turn $49 service calls into $500+ upsells.

No Long-Term Contracts

We offer month-to-month flexibility because we're confident in our results. If we're not delivering, you can walk away—but we won't let it get to that point.

Team collaboration

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