Roofing is a high-ticket, high-trust purchase decided over days — often on insurance timelines. We build campaigns that put you in front of homeowners after the storm and keep you there until they sign.
Get My Free Revenue PlanA homeowner replacing a roof is making one of the largest purchases they'll make on their home — often $10,000 to $30,000 — and frequently doing it under stress, after hail or wind damage, while navigating an insurance claim. They don't book the first roofer they see. They collect two to four estimates, read reviews, and choose the company that feels most credible.
That means roofing marketing has two jobs: show up at the exact moment demand spikes, and build enough proof that you win the comparison. A campaign that only does the first gets you clicks. A campaign that does both gets you signed contracts.
Colorado's Front Range is one of the most hail-active regions in the country, which makes timing even more decisive here — the contractors who are visible and credible in the 72 hours after a storm book the season. We build for that window all year long.
Every channel managed for you, reported weekly, month-to-month
Pre-built campaigns that activate fast after hail and wind events, targeting affected zip codes while demand is at its peak.
Ads and landing pages that speak to the claims process — free inspections, supplement experience, deductible honesty — the questions storm-hit homeowners are actually asking.
Reviews, project photos, certifications, and warranty details front and center, because roofing is a comparison purchase and proof wins comparisons.
Roofing decisions take days or weeks. Retargeting across Google, Facebook, and Instagram keeps your company in front of homeowners until they book the estimate.
City and service pages, review velocity, and GBP optimization so you're found organically for "roof replacement" and "roofing contractor" searches between storms.
Forms that ask about roof age, damage, and insurance status — so your estimators run appointments with real prospects, not price-shoppers.
The economics of roofing marketing are unforgiving in both directions. A roofing lead can cost $100–$250 — among the most expensive in the trades — but a single closed job can return $10,000 or more in revenue. At those stakes, the difference between a 20% and a 35% estimate-to-close rate matters more than the cost per click ever will.
So we work both ends. On the front end, storm-responsive budgets and zip-code targeting drive cost per lead down by hitting demand at its peak. On the back end, qualification questions, speed-to-contact systems, and proof-stacked follow-up raise the share of leads that turn into estimates and the share of estimates that turn into contracts.
Weekly reporting shows you leads, cost per lead, and appointment rates — and because everything is month-to-month, the numbers have to keep earning your business.
Want the numbers behind this? Read our guide on what a good cost per lead looks like for roofing businesses, or compare Google Ads vs. Local Services Ads. You can also see pricing and everything that's included.
Qualified leads per month from homeowners in your service area
Average cost per lead across our contractor campaigns
Long-term contracts — every package is month-to-month
Straight answers for roofing business owners comparing marketing options.
Speed and targeting decide it. We pre-build storm campaigns so paid ads can activate within hours of a hail or wind event, focused on the affected zip codes, while your Google Business Profile and reviews carry the organic and map-pack traffic. Door-knocking crews work better when homeowners have already seen your name online.
Roofing leads typically cost more than other trades — often $100–$250 from paid channels — because job values are so high. What matters is cost per signed contract: at a $12,000 average job, even a $200 lead converting at 15–20% produces strong returns.
Purchased leads are usually shared with three to five competitors, which turns every job into a price war. Leads from your own campaigns are exclusive, branded to your company, and build an asset you own. Some roofers run both early on, but owned lead generation wins on margin over time.
Messaging matters. Storm-hit homeowners want to know whether damage qualifies, how claims work, and whether they can trust the contractor handling supplements. Our campaigns lead with free inspections and claims guidance, which converts better than generic "roof replacement" ads in storm markets.
No. We're based in Aurora, Colorado — one of the most hail-active markets in the country — and we run roofing campaigns for contractors across the state and nationwide.
Book a free Revenue Plan call. We'll analyze your market, your competitors, and your current marketing — and show you exactly where the leads are.
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