Lead generation built around how homeowners actually shop for heating and cooling — emergency searches, seasonal spikes, and maintenance plans. 15–35+ qualified leads per month, no long contracts.
Get My Free Revenue PlanMost agencies spend an HVAC budget the same way in April as they do in July. That's how money gets wasted. HVAC demand doesn't move in a straight line — it explodes during the first heat wave and the first cold snap, then settles into shoulder seasons where homeowners think about replacements and maintenance instead of emergencies.
We build HVAC campaigns around that curve. Budgets scale up ahead of peak season so you own the "AC not cooling" and "furnace not working" searches the moment they spike. During shoulder months, spend shifts toward replacement quotes, tune-up offers, and maintenance-plan signups that smooth out your revenue and keep techs busy.
The result is a system that captures emergency demand when it's there and manufactures demand when it isn't — instead of one static campaign limping through the whole year.
Every channel managed for you, reported weekly, month-to-month
High-intent campaigns on "AC repair near me" and "emergency furnace repair" with call-first ad formats, dayparted to your on-call hours.
Google Guaranteed setup and ongoing dispute management so you only pay for legitimate HVAC leads — not solicitors or wrong numbers.
Spend ramps before heat waves and cold snaps using weather-aware scheduling, so you're visible when call volume triples — not after.
Tune-up specials, IAQ upgrades, and financing-forward replacement offers that fill shoulder-season gaps with booked appointments.
Service pages, review velocity, and GBP optimization so you climb the map pack for your city and surrounding suburbs.
Every lead tracked to its source. Weekly dashboards show leads, cost per lead, and booked jobs — in plain English.
A typical HVAC service call runs $89–$350, but the real money is in what follows: a $400 repair, a $3,500 system tune-up package upsell path, or a $8,000–$15,000 replacement. That's why a lead that costs $60–$85 is cheap when your dispatch and follow-up are tight — one converted replacement can pay for months of marketing.
Our campaigns are structured around that funnel. Emergency leads route straight to calls because speed wins urgent jobs. Replacement leads go through quote-request forms with qualifying questions about system age and home size, so your comfort advisors spend time on real opportunities instead of tire-kickers.
And because we report weekly on cost per lead and booked-job rates, you'll know within the first month whether the math is working — not after a 12-month contract you can't escape. There are no long-term contracts here; we earn the next month every month.
Want the numbers behind this? Read our guide on what a good cost per lead looks like for hvac businesses, or compare Google Ads vs. Local Services Ads. You can also see pricing and everything that's included.
Qualified leads per month from homeowners in your service area
Average cost per lead across our contractor campaigns
Long-term contracts — every package is month-to-month
Straight answers for hvac business owners comparing marketing options.
Most growing HVAC companies invest 5–10% of revenue in marketing. For a company doing $1M annually, that's roughly $4,000–$8,000 per month across ads and SEO. On your free Revenue Plan call we'll map a budget to your service area, competition, and growth goals rather than quoting a one-size-fits-all number.
Google Ads and Local Services Ads can produce leads within the first one to two weeks of launch, especially during heating or cooling season. Local SEO compounds over three to six months and keeps lowering your blended cost per lead over time.
Across our contractor campaigns, average cost per lead runs under $85, and emergency-service HVAC leads often come in lower during peak season. Replacement leads cost more but carry $8,000+ ticket values, so we track cost per booked job — not just cost per lead.
Yes. We manage LSA setup, profile optimization, review strategy, and weekly lead disputes so you only pay for valid HVAC leads. For most HVAC companies, LSA plus standard Google Ads outperforms either channel alone.
Yes. We're based in Aurora, Colorado and work with HVAC contractors across the Denver metro, statewide, and nationwide. Campaign targeting is built around your specific service radius wherever you operate.
Book a free Revenue Plan call. We'll analyze your market, your competitors, and your current marketing — and show you exactly where the leads are.
Get My Free Revenue PlanQuick questions? Drop us a message or book your Free Revenue Plan call.
15-minute call • No obligation